Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media and radical transparency, where motivations are always suspect and facts collide, to be persuasive today in business and media, you need to put your authentic self forward and stay true to your values. Hear from Mekanism CEO and author of The Soulful Art of Persuasion, Jason Harris, and Love Wellness Founder & CEO, Lauren Bosworth, as they discuss what it takes to build real long term brand...

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan alongside leading brands to learn how the most effective ads don’t interrupt—they inspire.

One of the longstanding industry challenges is to provide marketers the ability to run advertising effectiveness measurement at will, on demand. Instead, there is a material lag from when you commission the study to when you can read the campaign. Why is this material? Because, if your objective is to maximize return on ad spend then in-flight optimization (IFO) is critical and on-demand measurement is key to timely IFO. IRI, Google, Sam’s Club, Nestle-Starbucks and Annalect will discuss...

In 2025, Millennials and Gen Z will make up 90% of the workforce. Young people have high expectations for ads themselves, as well as where and how they are presented. New demands call for a new type of agency. This new agency needs to enable brands to be nimble and innovative, to take value-inspired risks, and to ensure the quality of the 360 brand experience, not just the quality of a 30-second ad.

Described as one of last year’s “most moving panels” NOAC returns to Advertising Week with an eclectic group. Motley Crue Founding Member, New York Times Best Selling Author, and Executive Producer of “The Dirt” (recently released on Netflix), Nikki Sixx will take the moderator chair leading a discussion with representatives across public and private sectors. Infused with a dose of pop culture, the dialogue will be centered around the critical need for brands to step up in supporting...

Early adopters are constantly looking for innovative ways to reach new audiences and drive business outcomes. One way they are gaining a competitive advantage is by exploring new ad platforms. And one ad platform that keeps coming up in conversation is Quora. Over 300 million people visit Quora every month to research, evaluate, ask for advice, and learn more about the world around them including your products and services. Join this session to learn how early adopters are driving performance...

How to design a brand to capture the imagination of today’s choice-rich, attention-poor consumer. In this opening session, Richard Sunderland, CEO of global branding agency Heavenly, shares tips on creating own-able, sharable ideas to cut through the chaos.

Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.

Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their...

Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts...

Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based...

Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement.